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Aktion Passion

Case study

Aktion Passion

Description
Year
2023
Services
Creative Strategy and Creative Direction
Client
Aktion Passion
The brief

Aktion Passion, a sportswear brand, sought to launch a comprehensive creative campaign for their new product line.

The project involved web development, studio and outdoor shoots for photography and video, and the creation of an engaging e-commerce platform.

The goal was to create a cohesive campaign that would effectively showcase their products and enhance customer engagement through innovative web solutions.

The Solution

Cakao Studio collaborated closely with Aktion Passion to develop a multifaceted campaign that highlighted their sportswear collection.

We managed the entire creative direction, organizing both studio and outdoor shoots to capture the essence of Aktion Passion's products in various settings, ensuring a diverse and dynamic representation of the brand. Our team produced high-quality photographs and videos that showcased the sportswear in action and in stylish settings.

Additionally, we designed and developed an engaging e-commerce website focused on user experience and visual appeal, featuring AI chatbots for personalized assistance and recommendations, enhancing the overall shopping experience and driving customer engagement.

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Credits
Client

Concept and Product Design: Aktion Passion Team

Cakao STUDIO

Creative Director: Diego González

Photography: Diego and Daniela González

Video Production: Cakao Studio Team

Web Development: Diego González

AI Integration: Diego González

Recognition
Awards
Testimonial
Eduardo García
Founder
Design and Strategy
"The launch of our new sportswear line was a critical moment for Aktion Passion, and Cakao Studio's comprehensive approach to our creative campaign and web development exceeded all expectations. Their ability to capture the spirit of our brand through stunning visuals and innovative web solutions has significantly boosted our engagement and sales. We couldn't be happier with the results."
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