Aktion Passion, a sportswear brand, sought to launch a comprehensive creative campaign for their new product line.
The project involved web development, studio and outdoor shoots for photography and video, and the creation of an engaging e-commerce platform.
The goal was to create a cohesive campaign that would effectively showcase their products and enhance customer engagement through innovative web solutions.
Cakao Studio collaborated closely with Aktion Passion to develop a multifaceted campaign that highlighted their sportswear collection.
We managed the entire creative direction, organizing both studio and outdoor shoots to capture the essence of Aktion Passion's products in various settings, ensuring a diverse and dynamic representation of the brand. Our team produced high-quality photographs and videos that showcased the sportswear in action and in stylish settings.
Additionally, we designed and developed an engaging e-commerce website focused on user experience and visual appeal, featuring AI chatbots for personalized assistance and recommendations, enhancing the overall shopping experience and driving customer engagement.
Concept and Product Design: Aktion Passion Team
Creative Director: Diego González
Photography: Diego and Daniela González
Video Production: Cakao Studio Team
Web Development: Diego González
AI Integration: Diego González